Proximity is one of the hardest pillars to manipulate because you cannot just move your business address in Google to rank in other locations. Rather, you will have to optimise your Google Business profile and use other tactics like localised keyword phrases on your website to expand the radius for a particular search query.

2/ Prominence

In local SEO, prominence refers to how “popular” your business is to its users online. To increase your prominence, you should focus on the following main factors:

Backlinks: Backlinks are when another website links to your website. When Google crawls that website and sees that other sites link to you, it is generally seen as a positive signal that demonstrates to search engines that you are a trustworthy business; one that others are talking about.

Citations: Gathering business citations is the process of getting your business name, address, and phone number listed on as many business directories as possible. Your information must be consistent across all listings and match what you have in your Google Business profile.

When a user searches, Google wants to show the most relevant results to the search. Hence, whatever service, content, or information best satisfies the search intent will display first in the results. So, if your website and Google Business profile have those relevant keywords and services listed, you’re more likely to appear higher up on the search page.